I REMEMBER SEEING JACOB SHOWING UP AT THE RINK EVERYDAY WITH A BLUE COLLAR ATTITUDE.
DAY IN AND DAY OUT WE WORKED TOGETHER TO DEVELOP HIS SKILLS. IT SAYS A LOT THAT
SHER-WOOD DEVELOPED A STICK THAT MATCHES HIS PLAYING STYLE: TOUGH AND RUGGED.
I am a defensive defenseman, who can play offense at times. I like to play physical and just try to contribute as much as I can on both sides of the ice and be solid in my own end.
My short term goal this year is as a team, we want to make the playoffs. And my long term goal, obviously, is to win the Stanley Cup sometime in the future.
The biggest thing I look for in a stick is durability, but at the same time for it to be lightweight and to be able to handle the puck. The one thing that really frustrates me is when my stick breaks on a shot. That’s something that I really don’t like and I think that’s something I get out of this current stick.
It’s always an honour to be able to represent your country, I’ve been able to do it a couple times now. It’s something you always remember and something you always have against future teammates. I know between Mark Scheifele and I, he always lost to me in international events so that’s a good thing to hold over his head.
In the off season I go through phases, in my training. Towards the start, I kind of do a recovery phase and then some heavy lifting to try and build some strength. Towards the end I do a lot of resistance training just to get ready for the season, and do a lot of stretching, and injury prevention stuff. For my diet, I usually just try to eat healthy as much as I can and avoid the dangerous foods that are not very good for me.
Before games, I usually eat two pieces of chicken, some pasta with a rosé sauce, a couple of green beans, some asparagus, a little bit of brown rice and a piece of salmon.
A big thing that helped me growing up is having an older brother who is two years older than me. I played a lot with his team and skated with his team. I was always trying to play against better competition. Then I went to the development program and those are the top guys from the US so practicing against them every day, obviously helped me improve.
The best advice I could give to a kid who’s dreaming of playing in the NHL is to always have fun while you're growing up, `cause I mean to me, it’s still fun and once you stop having fun it’s not very enjoyable anymore, so just always have fun playing.
The first time I realized that I was actually in the NHL, was probably the first game when I scored my first goal. That was something that kind of really hit me on the spot I guess.
I like the T120 because I think the shaft is a little bit bigger, and it gives me a better feel with the stick and the puck. The different kick point, which is a little higher, has helped me with slap shots and one-timers.
Sher-Wood has been great to me all along, I mean, I got hooked up last year and it’s been great ever since. I think it`s a great product and I know some other guys on the team are looking to get into it.
My shots been better with this new Sher-Wood stick and I think just being durable, that helps me with confidence of being able to play without having the thought in the back of my mind that my stick is going to break.
The T120 is one of the lightest sticks on the market and weighs 395 grams (PP26/85 flex). Proprietary to only Sher-Wood as the only hockey stick manufacturer to produce sub 400 gram sticks, the T120 is Sher-Wood’s second stick under 400 grams.
Our innovative and highly sophisticated EKORE technology is the result of using an ultra resistant carbon fibre (which is 30% lighter than the competition) and a handcrafted manufacturing process (which requires 8 times longer to produce than the mechanized method). This eliminates any surplus materials and defects which can result in premature breakage.
In order to provide the most responsive and vibration free blade ever made, a new high performance foam, as well as an additional carbon fibre bridge have been added to stiffen the blade and minimize stress caused by constant contact. Torsion is reduced for a more accurate shot and optimal puck feel.
The T120 features the Sher-Wood Spear Shaft Technology. This means that the stick is a true one-piece stick and not a fused shaft and blade like many of the other sticks on the mar-ket. This results in a more responsive stick and a more tangible puck feel.
The T120 has a mid kickpoint design which means that the stick flexes in the middle portion of the shaft. This maximizes the shaft’s loading and energy transfer process, resulting in the release of very powerful slap shots, one-timers and wrist shots.
1) The EK15 is designed for the player seeking a quick release and effortless control. The T120 is designed for the player seeking strength and power. The T120 is the ideal stick for the power player looking for a balanced feel and seeking to unload heavy slap shots and one-timers.
2) The EK15 consists of our pro shaft. This allows for a comfortable fit in your hands and results in more natural puck handling as well as superior control. The T120 consists of a shaft built with square double concave walls. This allows for a secure grip that results in less torquing and twisting while shooting, and for better control and precision.
3) The EK15 is built with a very low taper and a low kick point. The T120 has been engineered with a mid kick point to capitalize on the shaft’s energy transfer process and to provide a natural release which generates more velocity when unleashing powerful shots.
4) The T120 is built with our wider hosel technology.This provides strength reinforcement where the shaft meets the blade and also protects against stick lifts, common slashes from face-offs and battling in the corners and in front of the net.
Mostly energetic math-rock like «And so I watch you from Afar» or «Adebisi Shank». It kept me focused and creative. It’s also great workout music.
I always want it to serve its main purpose first. On a hockey stick, for example, you need to clearly show the pattern, flex and others specs. The rest is more the brand's signature and how you differentiate yourself from the competition, which is also very important.
First sketches were done in January, first samples received in March/April and the final design was confirmed in June. From beginning to end, this has been quite a long process but such a great product deserved all that effort.
It means a lot to me when I hear from many pro players that the stick looks great. I mean, these guys ride around in the most beautiful cars, wear the finest clothes and own any high-end product I can think of. If they like what I do, I must be doing something right.
Other performance sports like mountain/road bike, skiing and high-end products like glasses, classy cars and electronic devices.
Everything always comes down to understanding people`s tastes and finding out where there’s room for innovation. And just like many other things, if I wait for trends to tell me what to do, then I will be too late. We need to take risks sometimes, for example, we were the first to release an all-black stick a couple of years ago.
We received a lot of positive feedback from the previous version of the T100. It seems like everyone liked the dark grey tones and the red. From there I needed to add something special to symbolize the evolution, to represent what I consider a pinnacle in product development. That’s when this amazing rich, dark gold was added in the mix.
A mid kickpoint is primarily marketed as stick that helps generate velocity and power when shooting, while a low kick point is geared towards a quick release and getting the shot off quickly. In other words, people who use their slap shot more often will generally prefer a mid kickpoint stick and players who use wrist shots more often will be more inclined to use a low kickpoint stick.
The number used is the amount of weight needed to bend the shaft one inch. This is important to know, because in order to flex a 100 flex shaft by one inch, you will need to be able to apply 100 pounds of force. A general rule to pick a flex is to choose one about half your body weight. This is all personnel preference and by experimenting with different flexes the player will find what is right for him or her. If you are someone who likes to take lots of wrist and snap shots you will more than likely prefer a lower flex while someone who likes to take lots of slap shots will typically prefer a higher flex.
Every player should choose their stick based on their style of play. We have two different lines that are built for different kinds of shooters. The Rekker series is built primarily for someone who likes to take quick snap shots and wrist shots to fool the goalie, while the True Touch line is tailored for the player who has a heavy shot and who really leans into their stick and wants to generate the maximum amount of velocity.
The player really needs to know themselves what kind of playing style they play and what their shot preference is. We indicate the flex profile directly on the stick so the player knows exactly what they’re getting in each product. If you’re someone who wants the benefits of a quick release, our Rekker line will be more suited for you, while if you’re someone who generates a lot of power while shooting you should check out our True Touch line.
How will that hurt their performance? Two key mistakes that we often see players make is selecting an incorrect flex or lie. Players often choose a stick that is too stiff for them, the stick should do the work for you and not the other way around. If the player isn’t strong enough to fully load the stick they’re not getting all the benefits that the product has to offer. Selecting an incorrect lie can cause a player to struggle while stick handling and receiving passes. Selecting a proper lie is based on skating stance. It is key to have the maximum amount of blade surface on the ice as possible.
The main ingredient that a player should look to have in a durable blade, is the quality of the foam. The foam not only helps to provide better puck feel, but also acts as a dampener to absorb the energy when receiving a hard pass or taking a shot. The energy transferred into the foam helps the other components of the blade suffer less stress, and enables them to be more durable and keep that new stick feel over a prolonged period of time.